About
Justine Lemoine
A floral designer based in Aix-en-Provence, I create bespoke floral designs for weddings and private events throughout the South of France. A certified florist, I design elegant, poetic, refined floral settings, conceived to celebrate each venue and tell a story that is entirely yours.
From my base in Aix-en-Provence, I travel across Provence — the Luberon, the Alpilles, the Var and the Riviera — depending on the project. Weddings, birthdays, baby showers, gender reveals, private parties, corporate events, hotels and wedding venues: every creation is fully personalised, from the first sketches to the on-site installation on the day.
My work includes bridal bouquets, floral arches, table centrepieces, religious and secular ceremonies, hanging installations, large-scale arrangements, welcome signs and complete floral styling — as well as permanent botanical creations: living walls, greenery ceilings and décors in artificial, dried or preserved flowers, selected with the greatest care.
I became a florist out of a love for the craft — for colour, gesture and creation. After a complete journey, from apprenticeship to the most technical work, I practised in boutiques and in events before devoting myself entirely to the projects that move me: the ones that celebrate the important moments of a life.
Every celebration is a blank page. I love to listen, to understand what you dream of, to explore several creative directions and to find the right answers for your venue, your budget and your vision. My role is not simply to add flowers to an event — it is to create an atmosphere, a setting you will remember long after the flowers have faded.
My work has no imposed style. Romantic, contemporary, Mediterranean, editorial, natural, lush or minimal: I adapt to each project to create a décor that looks like no one but you. Whenever the season allows, I favour French-grown flowers and quality botanicals, with the same standards for permanent creations.
I love the details that make all the difference — arrangements that surprise without ever doing too much, décors that reveal a venue rather than mask it. Because to my eye, the most beautiful floral creations are the ones that seem to have always belonged.
Why Helleborus?
Maison Helleborus takes its name from the hellebore — Helleborus in Latin — a flower that has accompanied me all my life.
Of all flowers, it is the one that moves me most. It blooms in the heart of winter, in January, a month that is especially dear to me. While nature still seems asleep, it unfolds with quiet elegance and surprising strength. Able to withstand the harshest cold, it never seeks attention; it does not fight winter — it chooses to bloom in it.
I love what it stands for: softness without fragility, simplicity without self-effacement, the ability to weather every season while remaining deeply true to its nature.
That vision inspired Maison Helleborus. Through every floral creation, I look for that balance between emotion and elegance, between generosity and restraint. I imagine settings that tell a story, reveal a place, and accompany the most precious moments with ease.
Because in the end, the most beautiful creations are not always the ones that impress the most — they are the ones that leave a lasting emotion.